Essay on Seaside Organics being Leading Organic Skin Care

Question: Discuss about the case study Seaside Organics for Leading Organic Skin Care. Answer: Demonstrating an analysis of the situation of Seaside organics with an opinion and justification behind the companys future success The company of Seaside organics is estimated as the leading organic skin care producer company. The company is now noticed to have made an expansion of its new customer segment so that it could survive successfully in the competitive business market. The company is now noticed to have introduced different new products lines making use of the different types of company resources. With expansion of its new customer segments the company became ready to launch a new product into the market designed specifically for the younger generation and also for the less affluent customers. Further for disseminating the new line every day products the Seaside organics was noticed to sign up business contracts with two well known and nationally recognised high end groceries whose customers was noticed to fit the Seaside organics customers profile (Cosmeceuticals, et al 2013). According to the report of 2015, the company of Seaside organics has been noticed to produce about 19 different kinds of produ cts under the brand. The Everyday line is now noticed to be in more than 1000 stores nationwide. The company of Seaside organics is also now noticed to supply the Everyday products through various online retailers. The company is now mainly noticed to rely on its own truck services and contract shipping services for exporting its products to various retailer distribution facilities that are available across the country. With rapid expansion of the business the company is entitled to future success because with the supply of various organic products the company now has become successful in expanding its business in the market by raising its revenue to about $89 million and employing about 400 working employees (Davenport,et al 2010). Norton was noticed to own about 58% of the company of Seaside organics and only 42% was allowed to be used by the employees which further helped in increasing the companys revenue to about 5 times. Also the changes over the packaging and the designing st yle of the products that was sold by Seaside organics increased the chances of its future success. Ways in which Sara Norton should deal with the variation in her plans and views of the CEO and the key managers of the company and highlighting the cause behind such difference in views. Sara Norton was noticed to possess a simple business plan and according to her plan she stated if the company would follow the year to year business growth rate and slowly take up the decision to increase the price of various products of premium skin care line by 10% and lowered down the tiered line by 5 % would help the company to raise and develop the new products line which would further help in expanding the business in the market, but on the other hand it was noticed that Mackintosh possessed a totally different view and she stated that launching the cosmetics line right now along with an increase in its price value would be quite harmful for the companys business (Harvey et al 2014). Still Norton was satisfied and she made a decision to consult the key managers of the company who suggested that it is important to carry out verification over the opportunity to taste the products before making using it as a tool to expand their business. There was a variation in the view of the c ompanies CEO and her plan because Norton only intended to extended the companys business without looking into its prospects of loss that it might experience with the rise in price, but the CEO and the key managers of the company was noticed to hold a different view so that the companys earnings could be increased and it would not experience any business risks. Variation in the views of the managers of the company and Sara Norton was for the reason that the companys managers believed that if they focus on just expanding their business through retail distribution then the company might experience profit in international expansion but on the other hand it would drain out the resources that has been utilised for making the products and this would further dilute the image of the company (Johnson et al 2006). The key managers believed that only through a kind of flashy marketing success of the company could be achieved which brought a variation in the Saras views with the companies manage rs. Highlighting the different options for Sara if she failed to persuade lisa Mackintosh to support her vision Even though it was noticed that Sara was quite excited about the success of the companys future in perspective of cosmetics instead she experienced burdens from the management, have to experience challenges in perspective of incessant operation of the company. Sara Norton in such situation had the option of hiring new team leaders who would possess cosmetics experience. Sara Norton was also noticed to possess the option of making product development and looking into its operational style. With the burden of management Norton was noticed to experience a choice of shifting to a better job in order to establish balance in both her professional and personal goals along with the values (Lovelace et al 2011). Even she experienced the option of contributing to the environmental health. She also received the option of incorporating business priorities as well as personal values in to the companys culture. Lastly she had the option to take up retirement and make embracement over the life that she mainly planned to experience. Norton thus had the option of continuing with the company and or else looses the opportunity of making environment friendly or health conscious products. Thus for Sara Norton it would be loss if she fails to persuade lisa Mackintosh to support her vision. Sara Norton had the only option of keeping herself involved into the making various types of products related decisions and carrying out a further evaluation over the manufacturing and packaging process, but she would not be able to take up steps for successful expansion of the Seaside organic company and help in increase its market share. References Cosmeceuticals, G. (2013). Sustainability today equals success tomorrow. Pharmaceutical Cosmetic Review. Davenport, T. H., Short, J. E. (2010). The new industrial engineering: information technology and business process redesign. Harvey, S. (2014). Producers meet growing appetite for green cosmetics: natural, organic environmental. South African Pharmaceutical and Cosmetic Review, 41(2), 23-24. Johnson, J. P., Lenartowicz, T., Apud, S. (2006). Cross-cultural competence in international business: Toward a definition and a model. Journal of International Business Studies, 37(4), 525-543. Lovelace, K., Shapiro, D. L., Weingart, L. R. (2011). 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